Packaging and graphic Design


Revamp of Big Rig beer cans and menu.




Big Rig, the largest craft brewery in Ottawa, is committed to the art of beer-making, utilizing top-quality ingredients and embracing both traditional and innovative brewing styles. Their dedication to craftsmanship and passion for reinventing classic beer styles sets them apart.

In an effort to refresh Big Rig’s can labels, a vibrant color palette, bold typography, and a playful illustration style were employed. The new design breathes new life into the brand, capturing the essence of Big Rig’s creative spirit and commitment to quality.

Moreover, during the entire month of October, Big Rig Brewery pledged to donate a portion of the proceeds from each sale of their breast cancer-themed cans to support breast cancer research and awareness. This initiative demonstrated their commitment to giving back to the community and using their platform to make a positive impact.

In addition to the can label refresh and the breast cancer initiative, I also had the opportunity to contribute to the revamp of Big Rig’s brunch menu. With a focus on enticing customers and creating a mouthwatering experience, I incorporated lifestyle images that showcased delicious dishes and captured the essence of a satisfying brunch.

Through thoughtful design choices and attention to detail, I worked to ensure that the revamped brunch menu aligned seamlessly with the refreshed can labels and the overall brand image of Big Rig Brewery. The goal was to provide customers with a cohesive and visually enticing experience, enticing them to indulge in the flavorful offerings of Big Rig’s brunch menu.